HayMax Joins The Pharma Group Family

We are delighted to share some exciting news from behind the scenes at HayMax.

HayMax is now part of Pharma Group Holdings, a North Wales based group dedicated to improving the health and wellbeing of people and their animals through a range of trusted brands.

This marks a very positive step forward for HayMax. It enables us to continue doing what we do best while also opening the door to thoughtful innovation and growth in the months and years ahead.

What This Means for You

We know how important trust and consistency are, so here is exactly what you can expect.

• No change to the HayMax formula: Our formula remains exactly the same, made with the natural, drug free ingredients you know and trust.
• Now proudly made in the UK: HayMax is now manufactured here in the UK, with the same care, quality and attention to detail that has always been at the heart of what we do.
• Innovation backed by expertise: We are particularly excited that Pharma Group Holdings brings a wealth of research and development experience. This will allow us to introduce new scents to the HayMax range and develop complementary products to sit alongside our much loved HayMax Barrier Balm, while staying true to our natural, drug free ethos.

A Brand New Scent

We are pleased to reveal that the first new scent to join the HayMax line will be Citrus Lift, a refreshing blend of lemon and lime essential oils, carefully selected to help focus the mind and lift energy. Citrus Lift is available exclusively in Boots, on sale from this March 2026.

Looking Ahead

This is an exciting new chapter for HayMax. With our trusted formula, UK manufacturing and new product development on the horizon, we are looking forward to what lies ahead and to taking you with us on this next stage of the HayMax journey.
Thank you, as always, for your continued support.